When I first built a website for my family's truck repair shop many years ago, it was a little overwhelming. I was dealing with a bunch on new terms and figured we just wanted a website. Why would you want to spend money on SEO? It sounded like a scam to get more money out of us. But during my research, I found SEO (Search Engine Optimization) to be one of the key elements that your website needs to reach your customers.

Let me give you a simple analogy. Building a website for your company and not embarking on an SEO campaign is the same as overhauling an engine and not putting oil in the motor. You got something that looks nice, but it doesn't run.

Please take 11 minutes out of your day and watch these two older videos that do a great job of explaining SEO. They explain SEO and why it can be so valuable to your business. Spending money on SEO is generally thought of as the best return on your advertising dollars.

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What is SEO and how does it work?

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How to Grow Your Business with SEO